I spent six years at the forefront of augmented reality, helping develop advanced head-worn solutions for enterprise, scientific, industrial, military, and other applications. When that company was sold, some of the key talent formed an augmented reality agency to provide expert guidance to companies wishing to explore this emerging technology. I've been by their side since inception, designing the brand and website, creating presentation materials and proposals, and working with an SEO expert to move them from page 19 to page 1 of their target search results.

The Brand

With an audience that leans towards the gamer world aesthetic, the brand and identity needed to be impactful and bold. The letters "RPR" are mirrored which references the real world and the virtual. The letter shapes form goggles, referencing head-worn technology. The use of halftones and old school stripes blurs the new and the old.

The Website

Built upon Wordpress, the website was built to maximize SEO. AR is a rapidly industry and RPR is poised to be a leader in the space. They needed a website that presented who they are and what they offer but they truly needed a channel for potential clients to find them. Now on the first page of Google search results, the company is exposed to an exponentially higher number of potential clients.

Presentations & Proposals